The Controversy Around Brandon McMillan’s Dog Training Methods


Brandon McMillan is a world-renowned dog trainer, animal behaviorist, and television personality best known as host of the Emmy Award-winning CBS show Lucky Dog. With over 30 years of experience, McMillan began his career working with exotic animals and marine mammals before shifting his focus to domesticated dogs. He has extensive credentials, including certifications from Triple Crown Academy for Professional Dog Trainers and The Canine College of San Diego (1).

Known for his “calm-assertive” and positive reinforcement-based training techniques, McMillan rehabilitates shelter dogs and matches them with families on Lucky Dog. However, some critics argue that his methods rely too heavily on assertiveness and physical corrections. McMillan firmly believes that any successful training program requires establishing calm-assertive leadership and clear communication with dogs. While his techniques have produced incredible success stories, they remain controversial among some peers (2).

This article provides an in-depth look at Brandon McMillan’s background, credentials, training philosophy, reputation, impact, and efficacy as a professional dog trainer.

Positives of His Approach

Brandon McMillan is a strong proponent of positive reinforcement techniques when training dogs. He advocates using rewards like treats, praise, and play to encourage desired behaviors in dogs, rather than employing punishment or aversive methods. On his MasterClass platform, McMillan shares his simple yet effective system for positively reinforcing dogs to build trust and control. As McMillan states, “the more you positively reinforce behaviors, the more likely the dog is to repeat them” (

In addition to promoting positive training, McMillan is a passionate advocate for dog adoption. He frequently features rescue dogs on his Emmy-winning TV show “Lucky Dog” on CBS, showing how adopting a shelter dog and utilizing positive training can transform a dog’s life. McMillan strives to inspire more people to consider adoption as an option when getting a new canine companion.

As a charismatic TV personality, McMillan has brought positive dog training into the mainstream. With an upbeat, enthusiastic style, he makes dog training accessible and fun to a wide audience. His shows and classes aim to empower everyday pet owners with the knowledge and skills to properly care for and train their dogs using force-free, reward-based methods.

Criticisms of His Methods

image of brandon mcmillan using a prong collar while training a dog.

McMillan’s training methods have come under scrutiny from some professional dog trainers and animal welfare advocates. Critics have accused McMillan of using punishment and aversives like prong collars or electronic collars in his training, which they argue can be harmful to dogs [1]. Concerns have also been raised over conditions at his training facilities, with allegations that dogs are kept in small kennels for long periods [2]. Additionally, some have questioned whether scenes on his TV shows are staged to make the training process appear smoother and easier than it really is. However, McMillan has defended his techniques as safe, effective, and designed to build trust between dogs and owners.

His Credentials

Brandon McMillan has extensive credentials as a dog trainer and animal behaviorist. He got his start working with wild animals and exotics for television and film, including working as a trainer for major Hollywood productions like The Zookeeper and Into the Wild (Source: About – Brandon McMillan’s Canine Minded). This experience gave him a deep understanding of animal psychology and behavior.

Though he lacked formal certifications early in his career, McMillan has since obtained numerous professional credentials. He is a Certified Master Trainer and Behaviorist through the International Association of Canine Professionals (IACP). He also holds certifications in pet first aid and pet CPR. In 2012, he founded the Lucky Dog Ranch, a training facility in California for problem pets. This allowed him to work hands-on with thousands of dogs and refine his training techniques (Source: Brandon McMillan Biography).

With over 20 years of professional animal training experience, McMillan has established himself as an expert in the field. His diverse background working with both wild and domestic animals gives him unique insight into dog psychology and behavior modification. Though self-taught early on, McMillan now has thorough credentials through certifications and thousands of hours of practical experience.

Success Stories

Brandon McMillan has trained many dogs that went on to have great success after working with him. Some examples include:

In 2011, McMillan worked with a black Labrador named Minnie who was rescued from an animal shelter. Minnie had severe separation anxiety and would panic whenever left alone. Through patience and positive reinforcement training, McMillan was able to help Minnie overcome her fears. Minnie’s owner reported a huge improvement in her anxiety levels after working with McMillan (source:

Another success story involved an aggressive German Shepherd named Duke that would bark and lunge at strangers on walks. McMillan used treats and praise to redirect Duke’s energy into positive behaviors instead. After the training, Duke’s owner could walk him calmly without any aggressive incidents.

There are many accounts of owners whose dogs were rescued from shelters or abusive pasts, who credit McMillan with transforming their dogs’ behavior for the better through patient and caring techniques. The marked improvements in anxiety, aggression, and obedience issues after working with McMillan serve as testaments to his skills as a dog trainer.

image of a german shepherd sitting calmly on a walk after training with brandon mcmillan.

Room for Improvement

While Brandon McMillan has helped many dogs and owners through his television shows and training courses, there are some areas where he could enhance his techniques or adopt more modern methods according to some critics. For example, some argue that purely positive reinforcement training without any correction or punishment for undesired behaviors is the most scientifically-backed approach these days (Quora, 2019). McMillan does utilize treats, praise, and rewards in his training, but occasionally incorporates corrections like leash pops or verbal reprimands. Adopting more force-free methods may improve outcomes for some dogs.

Additionally, McMillan could expand the types of training tools and enrichment he utilizes by incorporating more puzzle toys, scent work, agility equipment, and the like. Keeping training novel, mentally stimulating, and tailored to each dog’s needs and preferences could enhance his system further (Course Reviewers, 2023). Overall, being open-minded to additional philosophies and customizing programs for each individual may allow McMillan to help even more dogs and owners.

Reputation Among Peers

Brandon McMillan is viewed as a controversial figure among many respected dog trainers, who take issue with some of his training methods and philosophy. According to an article in Whole Dog Journal, many trainers criticize McMillan for relying heavily on dominance and punishment-based techniques like alpha rolls and collar corrections. His approach stands in opposition to the positive reinforcement techniques favored by most modern credentialed trainers.

Well-known positive reinforcement advocates like Victoria Stilwell have spoken out against McMillan’s methods, calling them outdated and unsafe. Still others like Dog Psychologist Dr. Stanley Coren have accused McMillan of using confrontational methods that can make dogs anxious and create aggression. Many experts argue that purely positive methods are more effective for long-term behavior change in dogs.

However, McMillan does have his supporters among famous dog trainers like Cesar Millan who rely on similar correction-based approaches. Though controversial, McMillan has succeeded in bringing greater mainstream public visibility to dog training through his TV shows. But his methods remain divisive among many industry professionals.

Impact on the Industry

brandon mcmillan demonstrating reward-based training methods on his tv show.

Brandon McMillan has had a significant impact on the dog training industry and public perception of dog training. His use of positive reinforcement techniques on shows like Lucky Dog and MasterClass have demonstrated the effectiveness of reward-based methods for modifying dog behavior. Many professional dog trainers credit McMillan with popularizing force-free training and showing that it can work even for difficult cases like shelter dogs with unknown backgrounds.

By reaching a mainstream audience through his TV shows and online courses, McMillan has influenced public attitudes and understanding about dog training philosophy. His advocacy of positive reinforcement has shifted perceptions away from punishment-based or dominance methods. McMillan has moved the field forward in providing science-based rationales for humane techniques that build the human-canine bond.

Within the industry, McMillan has promoted innovation in training tools and techniques, pioneering the use of toys, games, and novel rewards to engage dogs. His holistic approach looks at environmental factors impacting behavior. McMillan’s reputation has lent credibility to the positive reinforcement style among professional trainers and vet organizations like the ASPCA. Though some trainers criticize his methods, most recognize McMillan’s role in gaining public trust and interest in effective, ethical dog training.

The Future

McMillan continues to work with animal shelters and rescue organizations to help dogs find forever homes. He leverages his celebrity status to bring attention to adoptable dogs in need and promote pet adoption (Source 1). Though no longer hosting Lucky Dog, McMillan plans to stay involved in dog training and focus more on charity work going forward (Source 2). He aims to evolve his training methods to be even more positive and force-free over time (Source 3). McMillan wants to expand access to quality dog training, especially for those who can’t afford private lessons. He is considering offering online dog training courses, books, videos and other resources to share his techniques. Overall, McMillan remains dedicated to improving the lives of as many dogs as possible.


brandon mcmillan with a group of dogs he has trained at his facility.
In summary, Brandon McMillan uses a blend of positive reinforcement and corrections in his dog training. On the positive side, his methods appear to achieve quick results and his TV show highlights many dogs successfully trained using these techniques. McMillan also has extensive experience and often deals with very challenging dog behavioral issues. However, some criticize his overreliance on corrections and dominance theory, arguing there are more effective and humane methods available. While his approach does involve aversives which some deem outdated, McMillan’s genuine passion for dogs still shines through. If he continues implementing more positive reinforcement into his training system, he could become an even more well-rounded and progressive canine behavior expert. Overall, while not perfect in his approach, Brandon McMillan has undoubtedly helped many dogs and owners through his decades of experience, discernment, and good intentions.

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