The Mystery Owner of Good Dog Bad Dog Revealed


Good Dog Bad Dog is a popular fast food franchise known for its hot dogs, burgers, and other American-style fare. The company was founded in Auckland, New Zealand in 2003 by Callum Davies. From humble beginnings as a hot dog cart, Good Dog Bad Dog has since expanded across New Zealand and Australia with over 50 locations.

According to the company’s website at, Good Dog Bad Dog aims to provide “an authentic taste of New York to Kiwis.” They are known for their loaded hot dogs piled high with various toppings and their fun, playful brand image embodied by their logo of a dog with angel and devil horns.

This article will provide an overview of Good Dog Bad Dog, including key details about its founding, ownership, executives, operations, products, and more. It will give readers insight into this popular New Zealand-based fast food chain.


good dog bad dog founder

Good Dog Bad Dog was founded by Peter McConnell and David Lee in 2015. According to McConnell’s LinkedIn profile, he is the Owner/Founder of Good Dog Bad Dawg. The restaurant initially opened in Auckland, New Zealand before expanding to additional locations.

According to an article on Dish Cult, “Co-founders David Lee and Oliver Simon have created a menu inspired by good ol’ American grub with a Kiwi twist.” This indicates Lee was a co-founder along with McConnell.

Peter McConnell – Owner/Founder – Good Dog Bad Dawg
New Opening: Good Dog Bad Dog Makes It To Point Chev

Ownership Structure

good dog bad dog owners

Good Dog Bad Dog is a privately owned company founded in 2014 by brothers Josh and Chris Caldwell (Source). The Caldwell brothers remain the sole owners and shareholders of the company today. Good Dog Bad Dog operates as an independent private business and is not publicly traded.

The Caldwell brothers used personal savings and loans from friends and family to initially fund and launch Good Dog Bad Dog. Over the years, they have bootstrapped the growth of the business through reinvesting profits back into the company. As privately held owners, Josh and Chris Caldwell have retained full control over the company’s direction and expansion plans.

Good Dog Bad Dog operates as a Limited Liability Company (LLC). This allows the founders to limit their personal liability and provides a level of protection for their personal assets. The Caldwell brothers opted for an LLC structure due to the lower compliance requirements and pass-through taxation benefits compared to a traditional C-Corp.

Key Executives

Peter McConnell serves as the owner and founder of Good Dog Bad Dawg. He founded the company in January 2017, according to his LinkedIn profile (Peter McConnell – Owner/Founder – Good Dog Bad Dawg). As the owner, Peter oversees all aspects of the business operations.

Good Dog Bad Dawg does not appear to have a CEO or President. As a small, privately-held company, the ownership and executive team is fairly compact. Peter McConnell leads the company as founder and owner.

Company Operations

good dog bad dog headquarters

Good Dog Bad Dog is headquartered in Cincinnati, Ohio [1]. The company has fewer than 25 employees [2] and generates annual revenue of less than $5 million [1].

Brands & Products

Good Dog Bad Dog offers a wide range of dry and wet dog food products across several brands. Their flagship brand is Ol’ Roy, which produces budget-friendly kibbles and canned foods sold exclusively at Walmart ( Other major brands include Gravy Train, Kibbles ‘n Bits, Skippy, and Alpo. They also produce retailer-specific brands like Walmart’s Little Champions and Kroger’s Thrifty brand.

However, many of Good Dog Bad Dog’s products have faced scrutiny. According to pet food review sites, brands like Ol’ Roy, Gravy Train, and Kibbles ‘n Bits routinely rank among the worst dog foods on the market for their low-quality ingredients and inclusion of fillers and artificial preservatives ( Several of their products were also recalled in 2007 and 2014 due to melamine contamination.

While some of their foods meet basic nutritional requirements, experts generally do not recommend Good Dog Bad Dog’s products compared to premium or veterinarian-formulated brands that use higher quality ingredients. Nonetheless, their affordable pricing makes them popular among pet owners on tight budgets.

Recent News

Good Dog Bad Dog has been in the news recently for a new study showing that a dog’s breed is not a good predictor of behavior. A genetic study of over 2,000 dogs found that factors like training and socialization play a bigger role than genetics in determining a dog’s personality (

Another 2019 study from Michigan State University also made headlines, finding that a dog’s personality can change over time, just like humans. The research showed that dogs can become more fearful, less trainable, or more aggressive as they age (

These studies help dispel myths about so-called “dangerous breeds” and show that nurture is just as important as nature when it comes to a dog’s behavior.

Industry Positioning

Good Dog Bad Dog positions itself as a unique indie game developer that focuses on creating quirky, humorous games with interesting themes and gameplay mechanics. The company was founded in 2010 and is based in Helsinki, Finland.

Some of Good Dog Bad Dog’s main competitors in the indie game development space include companies like Devolver Digital, Annapurna Interactive, and Ninja Theory. However, Good Dog Bad Dog has carved out a specific niche for itself by consistently developing games with absurdist premises and tongue-in-cheek humor like their hit title I Am Bread. This has allowed the studio to stand out from other indie developers.

While indie gaming has exploded in popularity over the last decade, Good Dog Bad Dog has remained committed to creating innovative game experiences on its own terms. The company’s small size and independent structure gives it the freedom to experiment with oddball game ideas that likely would not fly at larger mainstream studios. This maverick approach has earned Good Dog Bad Dog a cult following among fans seeking quirky, one-of-a-kind games.

Investments & Partnerships

Good Dog has raised over $6.7 million in funding from several notable investors. In April 2019, the company announced a $6.7 million seed funding round led by BoxGroup, Felicis, Slow Ventures, Fuel Capital, and BarkBox according to Pitchbook.

good dog bad dog investors

Other investors in Good Dog include Arab Angel Fund, Great Oaks Venture Capital, Backend Capital, Chapter One Ventures, and Hustle Fund according to Crunchbase.

In addition to investors, Good Dog has partnered with animal welfare organizations such as the ASPCA to promote responsible dog breeding and ownership practices.


In summary, understanding who owns and controls major pet food brands like Good Dog Bad Dog provides valuable insight into the philosophies, ethics, and business priorities behind the products we choose for our pets. It allows consumers to see the bigger picture and make more informed decisions aligned with their own principles. In the consolidated pet food industry, a handful of large conglomerates own many of the top brands. Being aware of the parent companies and leadership behind brands we purchase enables us to better grasp the diversity of the marketplace. It also empowers us to vote with our dollars.
Knowing the ownership and control structure of Good Dog Bad Dog helps shed light on how the brand operates and makes choices. As pet owners and consumers, we can use this knowledge to thoughtfully select foods and treats that not only nourish our pets’ bodies but also align with our own values. In this way, investigating the ownership behind the brands we buy allows us to be savvier and more conscious consumers.

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