Introducing Girl With The Dogs
Girl With The Dogs is a popular YouTube channel featuring dog groomer Vanessa De Prophetis. She began posting videos in 2017 demonstrating her pet grooming techniques and has since gained a substantial following on the platform. According to her YouTube channel, Vanessa has been a professional pet groomer for over 12 years.
The channel, which now has over 1.4 million subscribers, started gaining significant popularity in 2018 and 2019 as Vanessa’s grooming videos went viral. Fans enjoy her calm demeanor with dogs and her educational narration explaining the grooming process. Her most popular video about grooming a matted Goldendoodle has over 12 million views.
With her rapidly growing subscriber base, Vanessa became recognized as one of YouTube’s top dog grooming personalities. Her channel combines entertainment with useful pet care information for owners. Viewers feel Vanessa provides a fun behind-the-scenes look into the world of professional dog grooming.
The Original Channel
The Girl With The Dogs YouTube channel was created by pet groomer Vanessa De Prophetis in November 2015. As described on the Girl With The Dogs website, Vanessa started the channel as a place to share her pet grooming skills and love of dogs.
The original Girl With The Dogs YouTube channel focuses on dog grooming content, including tutorial videos showing how to properly groom dogs, educational videos explaining grooming techniques, and satisfying grooming footage showing dogs getting baths, haircuts, nail trims, and more. Occasional vlogs and Q&A videos provide a behind-the-scenes look at Vanessa’s work as a mobile pet groomer.
As of February 2023, the Girl With The Dogs channel has over 2.2 million subscribers. The channel’s viral pet grooming content has earned over 630 million views so far.
Launching a Second Channel
After establishing her popular main YouTube channel Girl With The Dogs, which currently has over 2 million subscribers, Vanessa decided it was time to launch a second channel in 2022. According to her about page, Vanessa realized she had lots of extra footage and fun moments with her dogs that didn’t quite fit the style and branding of her main channel. She wanted a place to showcase more behind-the-scenes, vlog-style content with her dogs. This desire to share more of her dog-filled daily life and adventures inspired her to create the new Perfect Pooch channel in January 2022.
Content Differences
The content on Girl With The Dogs’ two YouTube channels differs significantly. Her original channel focuses on more informative dog care and training videos, product reviews, and vlogs documenting her daily life with her many dogs. According to reddit users, this channel provides helpful tips and insights for dog owners (source).
In contrast, the newer channel has more entertainment-focused content like popular challenge videos, adopting new puppies, and cute dog moments. While the original channel focuses on education, the new one aims to simply entertain. As Vanessa explained in an interview, the second channel allows her to experiment with viral content while still providing the informative content her original subscribers expect (source).
By having two separate channels, Vanessa can cater to different viewer interests. Fans who want dog training tips can stick to the original channel, while those looking for adorable puppy antics can subscribe to the new one.
Managing Two Channels
Managing two active YouTube channels can be time consuming and requires organization and dedication. Girl With The Dogs has noted that it essentially doubles the amount of work needed to maintain a consistent posting schedule, engage with viewers, and optimize content for each channel (https://www.youtube.com/watch?v=ibev8WVyTI4). She aims to post 3-4 times per week on each channel, meaning she is creating 6-8 videos per week in addition to community engagement, promotion, and channel management.
To stay on top of managing two channels, Girl With The Dogs relies heavily on planning and preparation (https://blog.hootsuite.com/multiple-youtube-channels/). She mapped out content themes and schedules for each channel and stays organized through note taking and channel analytics. She also batches some content creation tasks like filming and editing to maximize efficiency. However, interacting with subscribers and promoting new videos is done separately for each channel. Ultimately, having two active channels requires passion for creating content as well as being highly organized.
Subscriber Differences
Girl With The Dogs has a clear difference in subscriber demographics between her two channels, according to her Social Blade statistics pages. Her main channel, which features more fast-paced, funny dog videos, trends towards a younger audience. Over 50% of her 1.7 million subscribers on that channel are ages 18-24. It also skews female at nearly 70% women.
In contrast, her second channel featuring longer dog training and advice videos attracts an older audience. Only 15% of subscribers fall in the 18-24 range, with the majority aged 25-44. The gender split is more even at 60% female. This older target market is interested in more educational content to help care for their own dogs.
The subscriber base on the main channel grew rapidly once her funny dog videos went viral, expanding her reach to a big young fanbase. The training channel grows slower but pulls in those seeking authoritative guidance on dog ownership (Social Blade). Tailoring each channel’s content style and branding to differing demographics has allowed Girl With The Dogs to maximize her overall audience.
Channel Performance
When looking at the performance of Girl With The Dogs’ two YouTube channels, there are some notable differences. The original channel currently has 1.67 million subscribers and 298 million total views. By comparison, her second channel has 581,000 subscribers and 15.7 million views. Clearly, the original channel has significantly higher subscribers and total views.
In terms of estimated revenue, the original channel likely generates significantly more money. Social Blade estimates the original channel earns $6.1K – $97.7K per month from ads. The second channel earns an estimated $853 – $13.6K per month. So the original channel likely earns nearly 10 times as much in ad revenue.
The type of content also impacts performance. The original channel focuses more on dog training tips, which tend to get more views. The second channel features more vlogs and behind-the-scenes videos, which have lower viewership. This indicates the original channel’s content resonates more with subscribers.
In summary, the original Girl With The Dogs channel massively outpaces the second channel in subscribers, views, and estimated earnings. This highlights the power of an established audience and dialed-in content strategy. It can be extremely difficult for a second channel to match the success of an original viral channel once it gains major momentum.
Lessons Learned
Having two channels has taught Girl With The Dogs many valuable lessons about YouTube, content creation, and building an audience (Girl with the dogs lessons from multi channel management youtube).
One of the biggest lessons has been understanding the YouTube algorithm and realizing that each channel is its own entity with its own algorithmic patterns. This means Girl With The Dogs has to optimize the content on each channel separately based on the interests of those subscriber bases. She’s learned what works for one channel doesn’t necessarily work for the other.
Additionally, managing two channels has shown her the importance of consistency. Being consistent with upload schedules and content themes is key, as subscribers come to expect and rely on regular posting. It takes discipline and organization to maintain two successful channels with differentiated content strategies.
Finally, Girl With The Dogs has learned that there’s no one size fits all approach on YouTube. While multi-channel management has been rewarding for her, it requires extra effort and isn’t the best strategy for every creator. She’s learned to embrace her two unique creative outlets while realizing the added complexities involved.
Looking Ahead
Gabi DeMartino already has big plans for the future of both of her YouTube channels. On her main channel, Girl With The Dogs, she hopes to continue creating lifestyle, comedy, and storytime videos that resonate with her longtime subscribers. According to Socialblade, her channel has seen steady growth over the past year, gaining over 400,000 new subscribers in just 12 months. With over 3 million loyal followers, Gabi has no plans to slow down. She hopes to expand into creating more high-quality produced content, while still retaining the down-to-earth vlogging style her fans know and love.
For her newer channel, Fancy Vlogs By Gab, Gabi is excited to dive deeper into travel, beauty, and fashion content. She built this channel to showcase her love of glamorous experiences and upscale living. While still small, the channel has already gained over 30,000 subscribers in under 6 months. Gabi has mentioned wanting to take the channel in a more polished, cinematic direction in the future. She hopes to film luxury hotel tours, international travel vlogs, and high-end shopping videos that transport viewers into her world of affluence and adventure.
With two thriving channels capturing different sides of her personality, Gabi DeMartino is living out her YouTube dreams. She has proven her ability to cultivate an audience and evolve as a creator. Her future looks bright, as she continues pursuing her passion projects and sharing her world with fans.
Key Takeaways
In summary, there are a few main reasons and benefits for creators like Girl With the Dogs to have two YouTube channels:
- Having separate channels allows creators to categorize their content and ideas more clearly. For example, one channel can focus on dog training while the other shares more day-to-day vlogs.
- Multiple channels provide more creative freedom. Creators can explore different types of videos without worrying about consistency on one channel.
- Additional channels give creators the ability to reach wider audiences. Viewers interested in only certain types of content can subscribe to that specific channel.
- Running two channels enables testing of new ideas while maintaining an existing subscriber base. If a new idea flops, the original audience is unaffected.
- Extra channels allow for niche content that may not fit the broader focus of the main channel. This niche content can still attract engaged subscribers.
In the end, having two channels allows creators to categorize and customize content while reaching more viewers. It provides flexibility and enables testing new video ideas as well. For creators like Girl With the Dogs, multiple channels can be beneficial if managed properly.